|Let me first congratulate you on this brilliant effort to gather all the relevant industry informati..» - Jatin Rai, Wonder Herbs|
|India may not see an Alibaba but will see at least $5 billion companies in next 10 years|
While success in entrepreneurship is largely due to individual brilliance -- as is evident from Alibaba's and its founder Jack Ma's spectacular IPO last week -- other factors, including investment climate and government regulations, do play a key part.
|McDonald's to feel the heat as Burger King readies for India launch by year-end, to launch 3 stores in Gurgaon, Noida, Mumbai|
Burger King India's chief financial officer Tanmay Kumar confirmed that the US chain is looking at an India launch in the fourth quarter of the current calendar year.
|What makes this a new age for shopper marketing|
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere.
|Customer loyalty and some surefire ways to achieve it|
There's been lots of conversation around the customer experience: the relationship between you and your customer. For your customer, everything about your company is a source of that experience--not just the product or service they're buying at the moment.
|Did you know your employees can affect how your customers see you?|
Generally speaking, most businesses want loyal customers - lots of them. Customer loyalty is best imagined as an emotional savings account. When that account is full, a business can count on brand loyalty, price rewards and positive word-of-mouth marketing. Research shows that the relationship between brand loyalty and customer experience is heavily linked.