|Congratulations to TradeBriefs. It is good to see industry news in one place that keeps me up-to-dat..» - Mr Ishwar Chugani, Executive Director, Giordano Mi|
|Alibaba vs Flipkart in India: Alibaba profitable in two years, Flipkart still in red even after six years|
To be sure, Alibaba's sales numbers are a fraction of online players such as Flipkart that puts revenue at nearly Rs 6,000 crore, or even its own sales in other countries and that's because Alibaba operates an online business-to-business (B2B) marketplace together unlike Amazon or Flipkart that sell products to end consumers directly.
|Consumer electronics companies getting more insights on consumer behaviour & preferences from ecommerce sites than market research companies|
A Philips official said tracking sales and browsing data of such products helped the firm notice high interest in shavers in tier-II towns and the features and price range they were looking for, which convinced the firm to roll out a new product with a starting price of Rs 900, about 40% less than the previous entry-level product.
|How retailers and CPG manufacturers can collaborate to create offers that will make a difference|
It's not just that CPG manufacturers can help retailers gain insights into consumer digital behaviour, nor merely that manufacturer offers need to shift to more targeted, mobile-friendly formats. It's also that this transformation changes both business needs and power dynamics within and across organizations.
|How the agile supply chain can do wonders for your business|
Sales & Operations Planning (S&OP), the matching of demand and supply, is the critical element in achieving these objectives. It is the engine of the company. The S&OP plan is, in effect, the operating plan of the company. It determines the financial, operational, and customer results for the short and longer terms, enabling the company to operate with agility while managing significant changes and risk.
|What makes this a new age for shopper marketing|
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere.