|Thanks for sending me the daily briefs. It is a very useful information. Once I finish going through..» - Dr. K. K. Sasidharan Chief Operating Officer, DAI-ICHI KARKARIA LIMITED,Pune|
|One-on-one customer communication: Corporate bigwigs of consumer companies take a cue from Modi to ensure consumer satisfaction|
Last fortnight, Coca-Cola's president Venkatesh Kini had sent a personal note to over 2,000 potential consumers and corporate associates, asking them to share their feedback on Coke Zero, the top beverage maker's biggest launch in the country in recent years.
|Modi's 'Make in India' campaign emerging as a fad as several online & offline retailers promoting indigenous products, brands to cash in on the trend|
The PM launched the 'Make in India' campaign on September 25 to get Indian and foreign companies to invest in manufacturing in the country, with emphasis on 25 sectors including automobiles, IT and textiles for job creation and skill development.
|The employee as consumer: A retail approach to engaging participants|
This relentless competition makes retailing a living laboratory for customer engagement policies, and a source of valuable lessons for plan sponsors who want to engage their own employees in preparing for retirement.
|Seizing Opportunities with Cross-Channel Inventory Management|
Consumers have more tools than ever at their disposal and are using those tools to drive a multi-channel shopping experience on their own terms. This is a boon for many retailers, but quickly turns to a bust when the cross-channel shopping experience is anything but seamless. Today's non-stop customer demands a unified, seamless experience when interacting with a retailer, regardless of channel.
|Value: Retail's dirty word|