|I do read The India Food Brief newsletter regularly and find it very informative and useful. It give..» - Ms Schauna Chauhan Saluja, CEO, Parle Agro|
As Amazon India, Flipkart & Snapdeal outspend each other on Google, Facebook in advertising, smaller e-commerce sites eye traditional media
Apart from consumers, it is Google and Facebook, and to a lesser extent, ad networks such as Vizury, that are benefiting greatly from all the funding that e-commerce firms are getting.
NRI tycoon Apurv Bagri's Metmin Investment buys 30% stake in Spykar Denim, already jointly held a 30 per cent stake in Spykar Lifestyle
Fifty-four-year-old Bagri, son of former London Metal Exchange chairman Lord Raj Kumar Bagri, is the president and chief executive officer of London-based Metdist Group of Companies, which is into metal trading business.
|What are the strategies to mitigate shrink in a boundary-less retail world |
Shrink is a constant, multi-faceted challenge that retailers must overcome to grow and prosper amid continuous omni-channel expansion. This whitepaper describes how the Loss Prevention function has evolved over time, the new challenges retailers face in controlling it and, from our point of view, ways to overcome these challenges.
|How retail is benefiting from mobile
This paper aims to to understand the role mobile devices play in the retail shopping experience as well as the impact of the mobile customer experience on customer loyalty, engagement and long-term sales across multiple channels.
|How to design a promotional strategy that works for apparel retailers |
Inundating customers with consistently broader and deeper promotions is not necessarily the answer and excessive promotions have been proven to hurt retailers' bottom lines. Retailers must instead respond to this change in consumer behavior with promotional strategies that guide targeted customer segments through a migration path, linking the strategy to the objective for each customer segment to increase customer loyalty, and, therefore, the overall health of the business.