Power of a good audience!
Hughes Global Education is a pioneer in providing ‘Interactive Online Learning Platform’ for working professionals to pursue Executive MBA. The programs are provided by top notch B-schools like IIM Calcutta, IIM Kozhikode, IIM Rohtak, IIFT New Delhi and XLRI Jamshedpur.
They got in touch with us to promote an Executive Marketing and Strategic Management course from the prestigious IIM Kozhikode. Nothing could have been better for our corporate audience of which a large chunk are looking for such courses to enhance their careers.
They gave us access to all the content which could be used in the promotional campaign. Our creative marketing team came up with a design which was clear in terms of the messaging and did not have any unneeded information, to avoid distraction and maintain focus on lead generation. Also, efficient targeting helped.
Now the most important part – the landing page. Basics first, this is the page where people land on, when they click on the call-to-action button on the email and this is where they will fill-up the form if they are interested, and lead generation happens.
We kept the flow simple. Generate interest through e-mailer with brand name and course credibility and more details about the course provider on landing page along with access to course brochure on form submission.
The response was truly amazing – an open rate of 11 percent and close to a thousand clicks with 115 people filling up the form i.e. a landing page conversion rate of almost 12 percent! That’s almost 50% more than the industry average.
This was a top-of-the-funnel marketing campaign. Wider the funnel, more the leads, which indirectly also contributes to the long-term marketing funnel of the client. At TradeBriefs, we believe in giving the best possible marketing solution to a client in terms of the content, the approach and keeping the best practices in mind.